Dr. Alexander Borek

Dr. Alexander Borek

Dr. Alexander Borek

Head of Smart Data & Analytics | Volkswagen AG

Short Biography

Dr. Alexander Borek is responsible for Smart Data and Analytics, Digital Platforms, Digital Customer Ecosystem and AI Assistants in the Group Digitalization of the 12 automotive brands of Volkswagen AG. Before, he worked as a consultant at Gartner and IBM, where he had advised Global Fortune 500 executives in multiple industries with regards to their digital transformation, data governance and analytics innovation strategy. He is a recognized international thought leader in data strategy and the author of the books “Total Information Risk Management” and “ Marketing with Smart Machines“.

Keynote: Ten Key Principles on how to Transform a Global Company into a Data Driven Leader 
Panel: Automating everything? Which human skills are needed in the future 
Panel: Fuck Up Session mit Anwenderberichten
Panel: Datenethik