Director New Business Development | PULS GmbH
Mr. Ulrich Ermel holds the position of Director New Business Development / Global Application Engineering at PULS Power, the world’s leading manufacturer of industrial power supplies. Driving innovation and deeply diving into IIOT, Industrial Ethernet, Industry 4.0 and smart devices/services is his day to day life. Clear focus in his expertise is New Business Development and Product Design. He provides years of experience in IoT, Industry 4.0, Smart Device, Smart Services, Leadership and Entrepreneurship. Excellent Design Thinking and electronic engineering knowledge combined with decades of entrepreneurship makes him a valued consulting partner for any industrial or process automation company. His skills have been awarded with multiple German top management awards as well as a Frost & Sullivan award for visionary leadership and innovation. In his position before he was director of TQ-Embedded at TQ-Systems, a leading German electronics service provider and supplier of embedded electronics modules and systems. For 2011 until 2017 he was Chairman of the Management Board at COG Deutschland e.V., a German industry association that concerns itself with the issue of Obsolescence-Management (Its aim is to minimize the impact of the unavailability of components/services in products, or to even better prevent it). Simultaneously, Mr. Ermel also holds the position of Director at the International Institute of Obsolescence Management, a professional body for those involved in, or interested in, Obsolescence Management.
In his previous life he was running his own company in hardware electronics as well as working for Conrad Electronics in Germany and Harrods Ltd. in UK. In addition to this he supported the startup of an electronics factory in Shanghai, China.