Content and Procedure

Do you have unused data potential in your company and would like to learn more about data-driven business models and products?

In our Data Kickstarter Workshop we give you a comprehensive insight into the development of data-driven applications embedded in an emergent data strategy. We draw on and share our knowledge and experience from over 400 data science projects. The newly acquired knowledge is then practically consolidated in a hands-on ideation session. Together with creative design thinking methods, we develop, discuss and cluster data-driven use case ideas for the different value creation stages of a fictional company and learn how to proceed from here. Do you fancy creativity and interest in what you can do with data? Then you’ve come to the right place.

AT_Nadiem von Heydebrand

Short Facts

  • Speaker: Nadiem von Heydebrand
  • Language: English
  • 19 March 2019
  • 10:00 – 17:15
  • Sofitel Hotel Munich Bayerpost, Bayerstraße 12, 80335 Munich, Germany

Learning Goals

Identifying Use Cases for Your Business

Build a Data Science environment in your company

Learn how to continue from the Use Case


Nadiem von Heydebrand

has been working for Alexander Thamm GmbH for 6 years. In his function as Executive Data Scientist & Strategist and Chief Sales Officer he has been responsible for management- and top management Data Science and Strategy projects in various industries since 2015. Remarkable is his experience in the automotive sector. After his studies at the Technical University of Munich in the field of Business Informatics (B.Sc.) and Business Information Systems (M.Sc.), he developed sales strategies for the European market as Key Account Manager and subsequently worked in a managing function.


  • Introduction to data-driven business models
  • What is a use case and why use cases?
  • How to implement an environment for data science in my company
  • Explanation of real-world examples
  • Hands-on: Use Case Ideation
    • ideas brainstorming
    • Clustering of ideas
    • Aggregation on use cases
  • Learn how to start start from here

Are you interested in this workshop?