The national sales companies of the automotive industry have the closest contact to the dealers and the customers in the automotive industry. They push on sales and customer interaction. However, due to intercultural differences or language barriers the development of business models is still challenging and thereby requires high human efforts. On the other hand, there is one language that is unique around the world – DATA. Based on a concrete use case, we explain how the BMW Group uses the existing international knowledge to define new data driven business models that will drive customers’ centricity to the next level. With latest machine learning methodologies, skilled data scientists and international automotive experts we let data bundle the strengths to shape the future.
Dr. Stefan Meinzer, Head of regional analytics services for EMEA, BMW AG