The Thermomix Data Journey (EN)

The Thermomix Data Journey (EN)

09:30 - 10:00 | Datastage | Customer Centricity

In the last few years Thermomix by Vorwerk has emerged as the number one IoT kitchen appliance. Complemented by a digital ecosystem it supports customers around the world in the preparation of enjoyable and healthy meals at home every day.On the continuing digital journey of Thermomix, modern, data-driven methodologies have been identified as a promising means to generate new Business insights and boost customer satisfaction. Obviously, a capable data processing infrastructure is a prerequisite for leveraging  vast amounts of device and user generated data. In this talk, we will outline our  approach to make data generated on the Thermomix device available for data-driven applications and share some lessons we have learnt during the implementation and operation of the various technologies involved. To this end, we will follow the journey of the data from their generation in the appliance, through the pipes and valves of the big data “machine”, up to the visualization and analytics layer.

Anton Reindl, Int. Product Manager / Data Intelligence, Vorwerk & Co. KG
Marcel Hellmann,  Senior Manager Data Science & Machine AI, Vorwerk & Co. KG