When we collect data, work on it, publish, and extract meaning there is a thin line somewhere between good and bad use of data. Let’s use the LEGO SERIOUS PLAY method to find this line and exchange thoughts on our findings. LEGO SERIOUS PLAY (LSP) is a method where everybody put their thoughts on the table (literally) so a group of people can discover more insights. LSP is a guided process that involves everyone around the table. Every thought is heard and the full potential of the group is used to tackle hard problems.